Client Spotlight - MCM Official

MCM Official - Official Mini Program

E-Commerce – SCRM – Customer Service

The MCM Official Mini Program showcases the Social Customer Relationship Management (SCRM) capability of the entire customer-oriented life cycle of the customer journey. From recruiting prospects to personalized social content broadcasting to Mini Program registered members and existing customers by integrating with MCM’s current Customer Relationship Management (CRM) system.

In addition to this project, the MCM pop-up store was launched later in the year.

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